Forces go phone first to boost crime campaign reach

Police forces are switching to 'phones first' campaigns to get their campaign messages across. The rise of Smart phones and dwindling local news outlets means forces have had to embrace video making to connect with the public.

Camapign mode: PCC Tipping with young people invovled in the anti-knife video

Forces have revealed anti-crime campaigns that are targeting Smart phones as their primary audience. Getting messages directly to specific community groups fast is now a priority as more people use their phones to access social media sites for...