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Interview: a change of image

The College of Policing is about to rebrand itself but will that be enough to silence its critics? Outgoing Chief Executive Mike Cunningham tells Police Oracle he is confident that the changes are a big step forward.

Reflective learning: College CEO Mike Cunningham says the College has changed

Reflective learning: College CEO Mike Cunningham says the College has changed

Date - 11th August 2020
By - Chris Smith
6 Comments 6 Comments}
Rebranding is always tricky for any organisation because getting it wrong is both costly and embarrassing. The dilemma for the College of Policing is in deciding what core work in the service remains the same and what has changed. The digital...
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